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Advertising and marketing are about the supremacy of ideas, ideas that sell.
At the center of any website, catalog, ad or mobile app should be a distinct, simple, and alluring idea that connects you with a company, a product or a service they provide. The best ideas should make you think, “I hadn't seen...
Color and visual elements activate emotions, while the printed words activate logic. Color and type are the two most important elements in design. When you combine them well, you attract better attention to the subject, strengthening impact and recognition, help establish a powerful identity, and creat...
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Letters and words don’t only communicate by meaning, but also by structure or combination. A bold and pressed typeface expresses anger or stability, but a script or italic typeface expresses romance or kindness. Typography is the art of the written word. Good typography makes a page look appetizing to the reader and is easy to read. ...
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