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Letters and words don’t only communicate by meaning, but also by structure or combination. A bold and pressed typeface expresses anger or stability, but a script or italic typeface expresses romance or kindness. Typography is the art of the written word. Good typography makes a page look appetizing to the reader and is easy to read. ...
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Branding does not only consist of your logo, but your business name as well. Great names induce intrigue, class and savvy. It tells clients a lot about who you are and what you stand for. As you begin the process of branding, think about your name first. Next, visualize an image or idea that works with...
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